

The cost of hiring the wrong commercial leader isn’t just financial—it’s a strategic set back. Yet many hiring managers confuse charisma for competence, and past success for future fit.
Success is highly contextual: What worked at one stage, in one market, with one product, often fails in another. Do you have a clear, forward-looking view of what exactly this role must deliver in the next 3 years?
Assessing commercial talent requires domain depth: Building a high-performance commercial organisation is not about being great at promoting yourself. Many A-players understate their impact. Many self-promoters overstate theirs. Does your hiring committee - including yourself - really know the difference?
Internal recruiting lacks the tools and expertise: Assessing commercial talent requires domain depth. Has your org had a real, constructive debate about what "great" looks like in your commercial leadership team?

What makes us the right partner for you:
Experienced commercial leaders: Each search is owned and executed by experienced functional leaders who have done the job they are recruiting for.
Growth-Stage Expertise: We understand the operational challenges and leadership demands of growth-stage companies.
Honesty and clarity: We act as sparring partner providing candid feedback and advice on the GTM structures and vertical management expertise we see fit for your company’s next steps.
Unlike traditional search firms we align our compensation with actual impact - measured by a 180-day post-onboarding assessment.

Dominik Dreyer is an accomplished commercial executive and business leader with deep expertise in sales, go-to-market strategy, and operations leadership. Having held international senior management and C-Level roles in scale-ups and private equity-backed companies like Groupon, JustEatTakeaway and Homeday, he has firsthand experience in transformational leadership.
Our network partner Sinem Bulus is a senior business leader with a strong commercial mindset and deep expertise across operations, business development, and HR. She has driven growth and transformation at scale-ups like DrSmile, 99chairs and Groupon. Sinem excels at building high-performing teams, aligning people strategy with business goals combined with a hands-on approach to leadership and a passion for developing talent.

Our positions

Our Way Of Working

Our commercial terms
Catalyst charges a lean 15% fixed fee, with an additional 0–25% success component.
Success is defined by a 180-day post-onboarding 360° impact assessment, co-designed with our client.

What you can expect
START
Listen & Align
Deep dive in our clients’ culture, organisation and challenges. Align on scope and expecta- tions for the role
START
Listen & Align
Deep dive in our clients’ culture, organisation and challenges. Align on scope and expecta- tions for the role
WEEK 1
Start Market Investigation
Screening the entire talent market, filtering candidates, outreach
WEEK 1
Start Market Investigation
Screening the entire talent market, filtering candidates, outreach
WEEK 2
Engagement & Interviewing
Create excitement for the opportunity, in-depth candidate interviews & assessment
WEEK 2
Engagement & Interviewing
Create excitement for the opportunity, in-depth candidate interviews & assessment
WEEK 3
Present Shortlist
Presentation of candidate profiles and assessments, alignment on shortlist
WEEK 3
Present Shortlist
Presentation of candidate profiles and assessments, alignment on shortlist
UNTIL SIGNATURE
Process management
Co-Pilot for client & candidate enabling best-in class experience
UNTIL SIGNATURE
Process management
Co-Pilot for client & candidate enabling best-in class experience
180D POST ONBOARDING
Candidate Assessment
360-assess- ment of the candidate based on agreed criteria
180D POST ONBOARDING
Candidate Assessment
360-assess- ment of the candidate based on agreed criteria